The Finders Keepers

Okay Pretty

Why shouldn’t design also make a difference?

Founded in 2018, Okay Pretty is the realisation of a desire to develop a brand inspired by the fun and frivolity of summer whilst respecting our duty to the environment. Our founder, Izzy Campbell, recalls her seaside childhood as the beginning of her love affair with the ocean and how it now feeds her duty to protect it. That's why Okay Pretty is made from recycled fishing nets collected from the seafloor.

We believe consumers can make a difference if designers give them the opportunity - Okay Pretty is that opportunity.
We are cleaning up the planet one bikini at a time.