Minouche is French for kitten, and kittens stand for everything at the heart of what we do - young and playful, sweet and lovely, elegant but never too serious.
Designed in a seaside suburb of Sydney, Australia, the majority of items are crafted by a small and talented group of seamstresses in Bali, Indonesia.
Simple but impeccably made designs that look charming on their own, yet work equally well with a fairy wand, tiara and mums lipstick (or gumboots, superhero cape and a pirate hat).
Wherever possible are garments are constructed using natural fabrics because they feel better against your skin, and we believe that kids are happiest when they feel comfortable. They also wash and wear beautifully, often becoming softer with use - allowing items to become treasured, comfortable pieces worn time and time again (and handed down to sisters, cousins and friends).
Clothing that lets children be themselves, feel comfortable and look lovely, all at once.