Treading the line between girlishness and sophistication, liar liar. is a Melbourne based lingerie label designed for fashionable clever women. Women who have that knack for highlighting the beauty in their imperfections.
Inspired by past crushes of the two co-founders, each style is named after a boy. the brand name references a moody William Blake poem written in 1810, from which the playful saying ‘liar liar pants on fire!’ originates.
Luxe fabrications such as silk, lace, cotton and mesh have been combined with subtle vintage references and applied to modern shapes. The collection has been designed, pattern-made, and sampled in their Melbourne studio. With pieces being manufactured in Australia, New Zealand and China, depending on where the expertise lies.
Drawing on the co-founders 20 years of combined industry experience and love of vintage lingerie, liar liar have created 15 beautiful styles that feel laid-back yet luxurious.