Harvest Lane is an exciting new label from one half of the famous duo behind the iconic Melbourne fashion destination, Design A Space.
Fun, fresh and full of vibrant colour, the collections capture inspiration from the magic and wonder that Mother Nature has to offer. The pieces are all easy-to-wear, wardrobe must-haves, that not only work in a casual day setting, but will also hold their own as stylish, after-dark attire. The range is designed to suit all body types and to make every female feel as fabulous as she looks in it.
It’s been 11 years since local designer, Bec Lutz, launched the first of the Design A Space stores - a constantly evolving fashion hub where designers could showcase their more creative wares. Today, with three stores across Melbourne, the project has come full circle, with Lutz now drawing on her years of retail and design experience to create this original Harvest Lane label.
The name not only reflects a sense of gathering inspiration from nature; with each season’s prints being indicative of what you might see around you, but it also represents Melbourne’s unique identity and culture. Just as there are many hidden gems waiting to be discovered down some of Melbourne’s cosmopolitan backstreets and laneways, there is also much to be discovered within this brilliant new label. It is the perfect combination of earth meets art. So take a walk down Harvest Lane and see what colourful adventures await you…